Showing posts with label #business. Show all posts
Showing posts with label #business. Show all posts

Saturday, August 25, 2018

Profit from Facebook Instagram Stories Marketing Ads

Stories Marketing Ads

I know how discouraging it can be to put your heart and efforts into a project or business, only to feel like you’ve been left holding an empty bag. It can really make you want to throw in the towel; but, hang on. Don’t give up on yourself or your business just yet. There are several things you can do to turn this situation around.

If you’re not setting and consistently meeting your business goals, something’s got to give. You will need to identify where the breakdown is and fix it. Depending on which and how many goals are falling short of their marks, you may discover that you need to make multiple changes, in a variety of areas.
However, this doesn’t mean you’ll have to put in a lot of extra time and effort to achieve your goals. In fact, this is an opportune time to make the needed changes. I say this because now is your chance to implement a very beneficial marketing method, social media stories.


Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use in conjunction with social media marketing.
 If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn ;-

 Why audiences love social media stories
• Visual stories excite, intrigue, and empower the viewer with choices.
• Whole stories can be consumed in seconds.
• Stories with hashtags are easy to find and access.
• Relevant stories make audiences feel more involved and important.
• Audiences like seeing the “real” you in “real life” situations.  
• Stories address their impulse wants, as well as here-and-now needs.
• Stories can provide many, highly-visual forms of info within one story.
 
Social media stories are still new, in the big scheme of things. By adding these very visual stories now, you can still get early-adoption benefits, which include being one of the people in your niche, who is on the ball with the latest marketing methods.
If creating visual content makes you want to run for the hills, you're not alone. Producing videos can be scary and creating images may seem out of your league, but they're not! .This book   will show you how to quickly attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals 

Thursday, June 21, 2018

Google Ranking Secret User Experience

Google Ranking Secret  A: User Experience

Our approach to  Google Ranking Secrets and increasing traffic starts with the website experience. This includes the website’s usability, design, and brand consistency.


When determining if a website meets the value that users and  Google  expects, we use a set of questions that span across the following categories.
  • Strategy
  • Structure
  • Marketing Integration
  • Content Value
  • Brand and Image Consistency
  • Google Ranking Secret B: Crawlability



Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website.

Google Ranking Secrets C : Contextual Relevancy

Google My Business 

Ensuring a website is contextually relevant for both user and search engines is one of the Google SEO secrets to ranking quickly and increasing Google traffic 

First, does the website have a piece of content that satisfies the searcher’s intent?

There are many theories,  that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query.
If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small.
To find these gaps in content and rankings there is a strategy called a Gap Analysis that is used by SEO strategists. This strategy takes an inventory of current content and keyword targets and then compares them to the keywords and topics the website is trying to rank for – which gives you the gap between expectations and reality.

Type content optimized for both users and search engines?

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.  

When optimizing for your website visitors there are a couple additional areas focused on.

Content Scanability

What this means is if the user scans your content (which the majority of readers will do), is the answer they are searching for easily findable within the page they landed on. In other words, does the piece of content use header tags (H1, H2, H3) to define sections based on sub-topics?

Content Depth

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value.

Google Ranking Secret D: Being Authoritative By Earning Links

If your website has a great traffic , is designed well, can be crawled, and contains contextually relevant content, then the last part is building authority.
Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it.
The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links.

So are their secrets to ranking in Google and increasing your Google traffic? That’s for you to decide. But, what I choose to believe is there’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality  website  design that fosters engagement.
So if you invest the time in the above “secrets” then you’re giving your website the best chance and potential to skyrocket to the top positions in the Google search results.