Twitter in
many ways seems like the simplest tool possible for building an audience. This
is a platform that has great ROI written right into its DNA. By it’s very
definition, Twitter can’t require a
bit investment of time. The posts are limited to being just a sentence or two
long!
But herein
also lies the problem. With so few words, you actually have to be quite
creative if you’re going to keep coming up with interesting and useful content.
Remember, your aim here is to provide value
in some shape or form.
Some people
take to this like a duck to water. Some people will post on Twitter regularly
and always with something witty, interesting and new to say. But the rest of us
can find ourselves with writers’ block when we’re trying to be witty. So how do
you get around this?
How Twitter Made Him Great Again |
Keep a Backlog
One tip is
to keep a backlog of Twitter posts that you can dip into when your creative
pool is running dry. Some days you’ll feel particularly inspired and be firing
on all cylinders and those days you might find that you can fill an entire 2
pages with unique and fun Tweets.
So, do it!
Then just post these regularly. You can even use something like Buffer in order
to schedule those Tweets so that they go out at regular intervals.
Have a Personal Brand
A personal
brand is a brand that is linked with your name. This means that you are a part of the brand, in that people
associate you with the company. Think of Tim Ferriss, Richard Branson, Tony
Robins or Pat Flynn. Even someone like the Hodge twins.
This is
powerful because it liberates you to start posting about your daily life and
your day. Everything becomes interesting in this way and everything lets you
share content with your followers. And if you don’t have a personal brand,
consider sharing insights into the daily workings of your business.
Share Tips
Stuck for
ideas? Then just share a useful tip. If you’re in the right niche/industry then
you should have tons of advice for your audience. So just share something
useful in a couple of lines. This is guaranteed value because it’s advice that
they can act on. So it’s a great way to have a bottomless supply of useful and
interesting Tweets!
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