Do not ignore Instagram!
Instagram
is often overlooked as a social media platform due to its nature being entirely
‘images’ based. However, this fact alone is actually what makes Instagram very
powerful – it allows you to convey much more emotion and to really make a
product or a lifestyle look desirable. Not only that, but Instagram is actually
the second largest social network behind
Facebook. That’s a pretty impressive stat, so you really shouldn’t leave it
out of your plans!
To be
successful on Instagram though, you need to be at least somewhat good at posting images. What if you weren’t blessed with
this skill? Here are some tips.
Use a Good Camera
While a
good camera can’t completely mask a bad eye, it will certainly improve the
quality of all your images to some extent.
Using a
good camera might mean using a better smartphone camera. Smartphones make it
very easy and convenient for us to take images and this means you can easily
integrate your social media efforts into your daily routine. Alternatively, it
might mean investing in a better mirrorless camera or DSLR and then uploading
via an SD card.
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Use the Right Software
The great
thing about Instagram is that filters and post-editing are expected. Instagram has a bunch of filters that can add a lot to
your images but this is taken to the next level if you also do a little editing
in some other software. The best part here is that there are a lot of apps
available for your phone that let you do this right from your pocket!
The
Lightroom app for instance is particularly excellent for this. Another good one
is Pixlr, which also allows you to make some great looking collages uses
multiple images.
Consider Composition
Most
important of all though, is to take a great photo in the first place. This
means considering composition – just taking an extra moment to think about the
angle you’re taking the photo from and what else is in the shot. A good photo
doesn’t just keep the subject matter front and central and take the photo head
on! A great photo might use foreground and background elements in order to
create a sense of depth or it might use an unusual angle in order to create a
sense of drama or dynamic movement.
Consider
lighting too and wherever possible – tell a story.
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