How to Post Better Images to Instagram

Do not ignore Instagram!

Instagram is often overlooked as a social media platform due to its nature being entirely ‘images’ based. However, this fact alone is actually what makes Instagram very powerful – it allows you to convey much more emotion and to really make a product or a lifestyle look desirable. Not only that, but Instagram is actually the second largest social network behind Facebook. That’s a pretty impressive stat, so you really shouldn’t leave it out of your plans!

To be successful on Instagram though, you need to be at least somewhat good at posting images. What if you weren’t blessed with this skill? Here are some tips.

Use a Good Camera

While a good camera can’t completely mask a bad eye, it will certainly improve the quality of all your images to some extent.

Using a good camera might mean using a better smartphone camera. Smartphones make it very easy and convenient for us to take images and this means you can easily integrate your social media efforts into your daily routine. Alternatively, it might mean investing in a better mirrorless camera or DSLR and then uploading via an SD card.

Profit from Facebook Instagram Stories Marketing Ads  

Use the Right Software

The great thing about Instagram is that filters and post-editing are expected. Instagram has a bunch of filters that can add a lot to your images but this is taken to the next level if you also do a little editing in some other software. The best part here is that there are a lot of apps available for your phone that let you do this right from your pocket!

The Lightroom app for instance is particularly excellent for this. Another good one is Pixlr, which also allows you to make some great looking collages uses multiple images.

Consider Composition

Most important of all though, is to take a great photo in the first place. This means considering composition – just taking an extra moment to think about the angle you’re taking the photo from and what else is in the shot. A good photo doesn’t just keep the subject matter front and central and take the photo head on! A great photo might use foreground and background elements in order to create a sense of depth or it might use an unusual angle in order to create a sense of drama or dynamic movement.

Consider lighting too and wherever possible – tell a story.

How to Beat Writers’ Block on Twitter

Twitter in many ways seems like the simplest tool possible for building an audience. This is a platform that has great ROI written right into its DNA. By it’s very definition, Twitter can’t require a bit investment of time. The posts are limited to being just a sentence or two long!

But herein also lies the problem. With so few words, you actually have to be quite creative if you’re going to keep coming up with interesting and useful content. Remember, your aim here is to provide value in some shape or form.

Some people take to this like a duck to water. Some people will post on Twitter regularly and always with something witty, interesting and new to say. But the rest of us can find ourselves with writers’ block when we’re trying to be witty. So how do you get around this?

How Twitter Made Him Great Again  

Keep a Backlog

One tip is to keep a backlog of Twitter posts that you can dip into when your creative pool is running dry. Some days you’ll feel particularly inspired and be firing on all cylinders and those days you might find that you can fill an entire 2 pages with unique and fun Tweets.

So, do it! Then just post these regularly. You can even use something like Buffer in order to schedule those Tweets so that they go out at regular intervals.

Have a Personal Brand

A personal brand is a brand that is linked with your name. This means that you are a part of the brand, in that people associate you with the company. Think of Tim Ferriss, Richard Branson, Tony Robins or Pat Flynn. Even someone like the Hodge twins.

This is powerful because it liberates you to start posting about your daily life and your day. Everything becomes interesting in this way and everything lets you share content with your followers. And if you don’t have a personal brand, consider sharing insights into the daily workings of your business.

Share Tips

Stuck for ideas? Then just share a useful tip. If you’re in the right niche/industry then you should have tons of advice for your audience. So just share something useful in a couple of lines. This is guaranteed value because it’s advice that they can act on. So it’s a great way to have a bottomless supply of useful and interesting Tweets!

How to Use Facebook Ads to Grow Your Brand

Social media marketing means building a social following by providing constant value to your audience. At the same time, it means communicating with your audience, building your network and letting people feel as though they are getting to know you or your brand.

But it can also mean advertising. Social media advertising is a particular form of advertising with a lot of unique advantages. In this case, we’re going to look at Facebook Ads in particular and why this is an incredibly powerful tool when combined with the right social media campaign.

Facebook Ads: An Introduction

FB Pixel Secrets 

Facebook Ads is what is known as a PPC marketing platform. That stands for ‘Pay Per Click’, which essentially means that as an advertiser, you only get charged each time someone actually clicks on your ad. If someone sees your ad but doesn’t click, you pay nothing.,

What’s more is that – like other PPC platforms – it allows you to choose how much you are willing to pay per click as well as setting an upper limit for when you have bottomed out. This is great because it allows you to work with any budget but it also allows you to decide how much you are willing to pay for each click. If you know your rough ‘CLV’ (Customer Lifetime Value) then you should know how much each visitor and each customer is worth to you over a long period of time. You can then make sure you are only paying that amount!

Better yet, if you use CPA – cost per action – you will only pay when someone likes your page, or perhaps downloads your ap. Now you are only paying for new, engaged audiences.

Targeting

What makes this truly powerful though, is that PPC also allows you to target your specific audience. This means that you can pick who it is that you want to market to and then ensure that only they see your adverts.

You can choose this based on all the information that they have given Facebook – such as their age, their sex, their location, their hobbies and interests and more. That way, you can ensure that not only do you only pay for new Facebook likes, but that all those people you are paying for are guaranteed to be people who are likely to be interested in reading your posts and buying from you!

Instant Profits Guide to FACEBOOK  Marketing Success